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1010 2023


Breaking the Taboo: The Power of Conversations About Money

DHF Capital S.A.

If we know one thing, it is that conversations about money transform your thinking. It sharpens you to seize the opportunities for growth. It lightens up the things that first stayed in the shadows of your priorities. That’s because you don’t just talk numbers. You talk about life, dreams, and securing your financial future. But it also means the success of your choices made in the past. And for that, it takes a lot of courage to talk about it to others. Especially an expert who can form an honest opinion about it. Head of Investor Relations, Rowan Rozemond, notices that especially online it can be a challenge to have these conversations. Time for a change.

The Unspoken Taboo and Fitting in the Well-off Circle

Money talk has often been labeled a social taboo, but why? Recent surveys from Forbes reveal that 81% of adults consider money discussions off-limits, yet a significant 58% admit to projecting financial stability on social media, even if they face financial challenges. This paradox raises a fundamental question: why do we shy away from discussing money when it's such a crucial aspect of our lives? The answer lies, according to Rowan Rozemond in the way we ‘judge’ each other.

“When I meet people to discuss their financial possibilities through a partnership with DHF Capital S.A., they are not as shy as people are possibly in private circles,” says Rozemond. “However, in a broader online context, the culture can push individuals to portray financial success even if it doesn't reflect their reality. It's like they need to 'fake it till they make it' to fit in."

Financial Services as Lifestyle Brands

Avoiding conversations about money hinders our ability to gain vital insights that could empower us financially. It's time to challenge the status quo and change our approach to finances. Money should not be off-limits; it should be a topic we openly discuss with peers, friends, and financial experts. And so, these financial experts have the potential to transform into lifestyle brands. How does that work?

Rozemond: “Think of it this way; fitness brands inspire and motivate us to lead healthier lives. Similarly, financial services should inspire individuals to take control of their financial well-being. It's a shift from a traditional, transactional approach to a holistic, lifestyle-oriented one. DHF Capital S.A. also does its best to help people open up and motivate them to speak about their finances. We do that by first making sure that the people we meet are equally minded. Then, they get access to our expertise by talking. Without force of course, as everyone should be comfortable to talk about money in their own way.”

Removing the Stigma around Money Talk

In today's interconnected world, it's essential for financial services to support people both online and offline. Therefore DHF Capital S.A. provides tools that empower them to make informed financial decisions, not just when they seek our services, but throughout their daily lives. Tools like an open culture. “That means removing any stigmas around speaking about money. The stigma is that money itself and striving for a financially beneficial future is bad, but in reality, it’s good. We remove the negative connotation one might have with it, and build a business model grounded in honesty and straightforward solutions, just like any other service.”

Simplifying Complexity

Understanding financial complexities can be a significant hurdle for many. The philosophy of DHF Capital S.A. is to use conversational language to help clients grasp these intricacies so they can fully follow. We start with simplicity and build a comprehensive understanding of financial concepts and strategies. “We talk to you like your family would talk to you. Or friends. Because they care about you, so do we. We want you to fully comprehend the material to make informed choices.”

Making Financial Goals Desirable

Ultimately, a lifestyle brand enhances your life. Financial stability and independence are crucial to living comfortably. We focus on providing rewards that drive behaviors supporting financial well-being. It's about immediate, tangible benefits for our clients. At DHF Capital S.A., we break the silence surrounding money discussions. Our goal is to create a comfortable space where you don't have to be afraid to talk about finances with us. Whether you're a seasoned investor or just starting your financial journey, we're here to have those conversations.

Don't let the taboo of money hold you back. Start the conversation today. Reach out to DHF Capital S.A., and let's embark on your path to financial success. Follow us for the latest investment news and insights to guide you towards financial freedom.

DHF Capital S.A.

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